Innovation is nothing new at Honda. Ever since its inception over fifty years ago, Honda has placed the highest value on working for a better society through the development of unique concepts and product designs. Decades of groundbreaking efforts in the automotive, motorcycle and power equipment fields have kept Honda at the forefront of four-stroke engine technology.

We built the first Honda lawnmower over twenty years ago with the same commitment that we're renowned for as a manufacturer of world-class automobiles. Back then Honda introduced a product that represented the cutting edge of mower technology at the time. The 1978 Honda HR21 incorporated many innovative features, including the world's first Blade Brake Clutch, a unique safety and convenience feature. Once again, this year, dedication to excellence has produced a line of products that stand head and shoulders above the competition.

The same creativity, care and attention to detail that's behind Honda's winning performances and record breaking race programs around the world is behind every Honda product - from water pumps to marine outboards, from snow blowers to lawnmowers.

But then, that's just what you'd expect. After all, they carry the Honda name.